Cencosud Chairman Julio Moura has unveiled the company's strategic roadmap in his annual letter to shareholders. The document outlines the necessity of adapting the business model to an environment of intense competition and economic volatility.
Moura emphasized that the company must navigate technological shifts and retail sector transformations with a solid foundation. “The challenge is to continue evolving, with strength and resilience, in a highly competitive environment,” the executive stated, according toDiario Financiero.
Throughout 2025, the group has maintained its focus on strengthening business agility. The strategy seeks to balance growth with profitability and the creation of long-term sustainable value.
Organizational Transformation
The multinational's board has overseen a process of cultural and structural change. Cencosud aims to develop a more agile and innovative company to meet future market demands.
The letter also acknowledged the influence of Horst Paulmann on the company's identity. Moura highlighted that the founder's legacy maintains a long-term vision centered on customer satisfaction.
In the shopping center segment, Manfred Paulmann, President of Cenco Malls, reported the consolidation of international-standard assets. The executive underscored the strengthening of the firm's regional leadership.
Mixed-use projects and digital transformation are key drivers of progress within this business unit. The company aims to bolster its regional presence through the modernization of its assets.
