Huawei has officially revealed the existence of its upcoming Pura X Max foldable smartphone ahead of its scheduled launch on April 20. The announcement, shared via Weibo, showcases a wide-format design that positions the company ahead of rumored releases from Apple and Samsung.
The Pura X Max utilizes a 'passport' aspect ratio, making the device wider and less tall than the standard foldables currently dominating the market. This design shift mirrors rumors surrounding the upcoming iPhone Fold and Samsung's anticipated 'Galaxy Wide Fold.'
According to images and video released by the company, the P٠ra X Max features a lateral-opening 'fold' style with a triple-camera array on the rear. Huawei plans to launch the device in five distinct colors, including a standout bright blue with a textured back featuring horizontal lines.
Other available finishes include orange, white, a dark purple near-black, and a matte 'golden olive.' While Huawei has not yet released full technical specifications, a listing on the Vmall store indicates the device will feature 12GB or 16GB of RAM.
Storage options for the new model range from 256GB to 1TB. Pre-orders have already begun in China, though official pricing for the various configurations remains unannounced.
A return to wide-format design
While the wide-aspect ratio appears novel, the format is a return to a previous industry trend rather than a brand-new invention. Huawei previously experimented with this shape last year with the Pura X, which utilized a 16:10 ratio designed for vertical use.
Other manufacturers have utilized similar dimensions in the past. OPPO employed the wide format with its Find N and Find N2 models in 2021 and 2022, while Google adopted a similar approach with the original Pixel Fold in 2023.
Huawei is expected to reveal the full technical capabilities of the Pura X Max during its April 20 event in China. The launch event will also include the debut of the Pura 90 Pro and Pura 90 Pro Max flagship series.