Apple is set to unveil its first foldable iPhone this September, keeping the device on track for the company’s traditional autumn release schedule. Reporter Mark Gurman, citing sources with knowledge of the project, confirmed the timeline despite recent industry rumors suggesting technical delays.
The foldable device will debut alongside the iPhone 18 Pro and iPhone 18 Pro Max. This rollout represents a strategic pivot for Apple’s hardware roadmap, which has reportedly shifted away from a standard base-model release in the fall. Instead, the entry-level iPhone 18 and a new iPhone 18e are expected to launch in the spring of 2027.
Challenging the foldables market
Recent reports from Nikkei Asia previously suggested that engineering hurdles might push back mass production. Sources cited by Gurman, however, insist that Apple’s internal schedule remains unchanged. While the company is moving forward, the report notes that initial supply may be restricted for several weeks as the manufacturer manages the complexity of the foldable display and specialized chassis materials.
This launch marks the second phase of a three-year plan to overhaul the design language of Apple’s flagship smartphone, following last year’s release of the iPhone Air. By entering the foldable category, Apple aims to challenge established competitors like Samsung and OPPO. The company has reportedly focused heavily on minimizing the visible screen crease, a persistent issue that rivals like OPPO have recently addressed in their own hardware.
Early specifications indicate that the device will feature a unique aspect ratio. It is expected to be wider and shorter than competing models, utilizing a 5.3-inch external display that expands to 7.8 inches when opened. Analysts project a starting price point near $2,000, placing it firmly in the ultra-premium segment of the smartphone market.