Trump Media & Technology Group, the parent company of the Truth Social platform, has suffered a $1 billion loss on its cryptocurrency investments, according to a new analysis by Forbes. The losses follow a decision by Eric Trump and Donald Trump Jr. to pivot the firm’s capital into bitcoin.
The family-led strategy involved selling $1.4 billion in stock and $1 billion in convertible bonds to fund the aggressive crypto acquisition. At the time, the family operated under the assumption that bitcoin, which traded at roughly $108,000 in May 2025, would climb by another 50 percent within the year.
The investment initially appeared to gain momentum as the price of bitcoin surged to $119,000 by July 2025, reaching an all-time peak of $126,000 in October. However, the market reversed sharply in November, with the cryptocurrency crashing to below $82,000.
Market volatility hits Trump portfolio
By the end of November, the company’s crypto assets had dropped from $2.4 billion to $1.8 billion. In an attempt to mitigate further damage, Trump Media hedged approximately one-third of its holdings toward the end of the year.
The situation worsened in January 2026 when Federal Reserve Chair Jerome Powell announced that interest rates would remain steady. The policy decision triggered an immediate 5 percent decline in bitcoin’s value, shrinking the firm's holdings to an estimated $1.7 billion. With bitcoin currently hovering near $71,000, the total value of the company’s crypto assets has fallen to approximately $1.4 billion.
Forbes reports that beyond the company's direct losses, the former president’s personal stake in Trump Media has declined by $1.6 billion. Despite the financial shortfall, the company maintains that the move was a strategic, long-term decision.
“Our Bitcoin holdings reflect a long-term investment in this revolutionary digital currency, which we do not judge based on temporary, cyclical downturns,” said Trump Media spokesperson Shannon Devine in a statement. The Daily Beast has reached out to the company for further comment on the current valuation of the assets.
