Entel has outlined its strategic roadmap for the 2026-2028 period, aiming to grow its market share across the mobile, fixed-line, and enterprise segments in both Chile and Peru.
Following an 183% surge in profits to $211 million in 2025, the company is now focusing its efforts on higher-margin customers and expanding its home internet business.
In the company's annual report, President Juan Hurtado Vicuña noted that the firm successfully captured 44% of the net growth in Chile's mobile subscription market and 27.5% in Peru.
Expanding Fixed Services and B2B
In the fixed-line internet segment, Entel plans to increase its market share in Chile from the current 10.1% to a range of 18% to 20% by 2028. The strategy focuses on leveraging fiber optics to improve mobile customer retention.
“Industry experience shows that customers who have both mobile and fixed services from the same provider tend to exhibit higher levels of loyalty,” the corporate document states.
Within its enterprise division, the company aims to achieve a revenue share of between 30% and 32% in networks and data, with a particular focus on the micro and small business segment via the Onnet network.
For the Peruvian market, the goal is to gain between 3 and 5 percentage points in mobile service revenue share. The firm also seeks to increase its share of the prepaid segment to between 20% and 28%.
Regarding its B2B digital business, the company aspires for this segment to represent between 8% and 10% of its consolidated revenue. To achieve this, the organization will implement structural changes aimed at increasing operational agility.