Donald Trump Jr. holds a roughly 1% equity stake in GrabAGun Digital Holdings, an online firearms marketplace that began trading on the New York Stock Exchange in July 2025. His position in the Texas-based company coincides with a broader federal effort by his father’s administration to roll back long-standing gun control regulations.
GrabAGun, which reported $93.1 million in revenue for 2024, specializes in the online sale of firearms, high-capacity magazines, and custom assault-style rifles. Regulatory filings indicate that Trump Jr. joined the company’s board in March 2025, shortly after consulting for the firm following the November 2024 election.
Deregulation and Corporate Gains
The Trump administration initiated a significant shift in federal oversight on February 7, 2025, when the president signed an executive order directing the Justice Department to review and rescind rules established between 2021 and 2025. Attorney General Pam Bondi was tasked with identifying regulations that the administration claims infringe upon Second Amendment rights.
Two months later, the Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF) officially terminated its "Zero Tolerance Policy." Previously, this policy mandated the revocation of federal firearms licenses for dealers who willfully committed serious violations, such as failing to conduct background checks or falsifying sales records. Gun violence prevention advocates, including the group Brady, have criticized the reversal as a dangerous rollback of accountability measures.
Internal SEC documents filed by GrabAGun explicitly warned investors that the company’s success relies heavily on Trump Jr.’s involvement. The company noted that its business "may be harmed, in particular, if Donald J. Trump Jr. ceases to be involved with GrabAGun or to support our business and publicise our product offerings."
Citizens for Responsibility and Ethics in Washington (CREW) highlighted the potential conflict, noting that the firm’s valuation was bolstered by a "cult of personality" surrounding the board member. Despite the public listing, GrabAGun's stock price dropped more than 20% on its first day of trading.
Trump Jr. has defended the company as a "catalyst for change" within the industry. During the NYSE opening bell ceremony on July 16, 2025, he stated that the company serves as a rebuke to financial policies that previously restricted capital access for gun retailers. The company's board also features prominent figures in the gun rights movement, including former National Rifle Association chief lobbyist Chris Cox and firearm influencer Colion Noir.
